FASHION MARKETING PROJECTS
AN INSIDER’S GUIDE TO PRODUCING A FASHION SHOW
This senior capstone project is a how-to book on producing a fashion show based on what I have learned working in the industry. Please contact me for access.
MAISON LOUIS MARIE FRAGRANCE FILM
A collaborative Instagram campaign for fragrance brand, Maison Louis Marie, in an effort to boost engagement. The film concept was born from the identity of the brand, and taken through mood boards, story board, shot list, etc.
ARTISAN MAGAZINE
Artisan Magazine was a collaborative effort with two classmates. This 28-page fashion spread features layouts, styling and photographs by the group. Magazine layout executed in InDesign. Designs executed in Illustrator and Photoshop.
BITE LIP LAB POP-UP BUSINESS PLAN
This collaborative business plan explores the thought process and methodology behind bringing a Bite Lip Lab Pop-Up shop to the Atlanta market. It explores marketing, financial plans, location analysis and much more.
FREE PEOPLE TREND REPORT
A fashion forecast presentation for the potential direction of the A/W 2018-2019 assortment for Free People. The forecast was based on future trends and how they fit within the Free People brand. Created using Photoshop.
ACTIV8 GLOBAL SOURCING STRATEGY
In a collaborative effort with 3 classmates, we created a new product and explored the product development and sourcing process. We were tasked with examining how and where to source from to achieve our end goal.
DIXON RYE RETAIL ANALYSIS
A location analysis of an Atlanta-based furniture store. The written analysis and presentation examine the strategy of the store’s location based on customer, competition, etc. The presentation was to be minimal and concise.
TIFFANY X APPLE
Tiffany joins in on the Apple Watch Band market in an attempt to grasp onto the Millennial customers they are after. This presentation follows the steps of the product development journey to make concept reality.